Our Mission

In 2010, a devastating earthquake ripped through the Caribbean Island of Haiti, a country that borders the Dominican Republic and home of hip-hop recording artist, Watson Tunez. It blotted out the lives of over 360,000 people. Moved with compassion to help his family and community, Watson wanted to do something to give back to his home country and help people recover. After discovering that charitable aid was not a long-term solution, he wanted to cultivate the entrepreneurial drive of Haitian people to start businesses for their families and communities. Statistically speaking, for every person employed in Haiti, he or she can support 10 others. Watson formed Beyond Me Initiative (BMI) in 2015 as the non-profit counterpart of the Beyond Me Music Group and the lifestyle extension to his music. BMI seeks to stir one’s appetite towards humanitarian causes, social justice, restoration, and bringing healing. Whether it's through music, clothing, products, or cultural experiences, we are here to uplifts others, encourage people to love,  and give compassion for those in need.